Folcan is a Finnish digital marketing agency founded in 2019 that specialises in growth marketing. Folcan’s approach to marketing is based on a mindset that focuses on business insight, dedication and results. The company serves as a partner for over 65 client companies to design and implement growth marketing. Their team consists of 15 professionals who speak a total of five different languages.
International market requires maintenance of language skills
Folcan wanted to offer its employees the opportunity to improve their language skills by providing them with WordDive licenses. Folcan produces marketing content in several languages, and the company’s clients often want to expand their operations to the international market. In these situations, language skills and the ability to use a foreign language are essential for smooth cooperation.
“I need English and Swedish for creating ads and using platforms. Meetings with customers can sometimes be in English.” – Tiina Rautiainen, Senior Digital Ads Specialist
WordDive provided Folcan with a license key that allowed the company’s employees to activate a language course of their choice. The languages chosen were Swedish, German and Italian. Each student practices the language using a personal WordDive user account, which allows them to choose their level and select courses that they find interesting, making the training useful for everyone. Students can set daily and weekly goals for themselves, or these can be agreed together with the employees.
Language skills build company credibility
The adoption of WordDive went smoothly for Folcan’s staff. The short training sessions are easy to fit in with other work, and you start seeing results almost without even noticing it. Improving the language skills of employees also affects company credibility in a multilingual operating environment, says Laura Sarikka from Folcan.
“When employees have better language skills and the confidence to actually use them, it directly reflects on customer work, communication and the company’s competitiveness in the international market.” – Laura Sarikka, Customer Growth & Trainee Manager
Folcan’s employees have been happy with their studies with WordDive and plan to continue their language training. Constantly maintaining a language boosts confidence and lowers the threshold for using the language even in unexpected situations.
“I’m surprised at how little effort it takes to learn something new and quickly experience success, which has also lowered the threshold for studying the language. I’ve always had an aversion to learning Swedish, but now, after just a short period of studying with WordDive, I feel that I can understand Swedish much better and use it to develop partnerships targeting the Swedish market.” – Laura Sarikka
WordDive offers companies an easy and cost-effective solution for improving language skills. Getting started is quick and easy, and each student can choose the level that best matches their abilities. The company can choose the language to be studied, or students can choose a language from a selection of 10 languages. Companies can also order reports from WordDive on student progress and the amount of practice. Read more and calculate a price estimate for language training
