User Acquisition Specialist

Are you a growth-minded user acquisition specialist who would like to join our highly skilled scaleup team to revolutionize the way people learn to speak foreign languages? If so, this position might be for you.

WordDive is the leading language learning application in Finland. It is profitable, and our revenue has grown rapidly: in 2020 it exceeded 2.5 million euros.

In February 2021 we released our new product, Master English, in North America. Its idea is to give people a way to reach professional fluency in English with a mobile app. The Master English brand is pursuing both very fast international growth and a position as one of the leading brands in digital language learning.

To meet our ambitious targets with Master English, we are now looking for a skilled user acquisition specialist with a hands-on attitude to join our experienced marketing team.

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Your responsibilities

  • Planning, setting up, monitoring and analyzing mobile app and web user acquisition campaigns.
  • Evaluating key performance metrics, executing tests (creatives, channels, media products) and optimizing accordingly to achieve ROAS and growth targets.
  • Managing budgets and thorough, dynamic media planning, efficiently allocating budget to different sources based on performance together with the marketing team.
  • Analyzing and reporting performance KPIs.
  • Building, maintaining and enhancing our relationships with mobile UA partners.
  • Working closely with the marketing and visual design teams to ensure optimal content and creative assets performance.

What do we expect of you?

  • Previous budgeting and budget spending responsibilities for ROAS based mobile user acquisition campaigns
  • BS or MS degree in business or in a quantitative field (e.g. statistics, economics, computer science)
  • In-depth understanding of Facebook and Google ads, especially for mobile UA purposes. Additional platforms are a big plus (e.g. Twitter, TikTok, Snapchat, ad networks)
  • Good understanding of the mobile marketing ecosystem (creative types, media products, attribution tech, etc.)
  • Combination of strategic, analytical and creative skills
  • Good communication skills for co-operating with both technical and creative colleagues
  • A proactive, hands-on attitude with a strong attention to detail

An outstanding applicant would also have

  • Strong skills in statistical methods (e.g. hypothesis testing, time series modeling)
  • Experience with ASO

What we offer

  • A meaningful job. With WordDive, you will get to support and develop people’s language learning.
  • Multidisciplinary team that supports and encourages its members.
  • Open work atmosphere. At WordDive you will get to affect matters concerning our work community.
  • Innovative work environment. WordDive is constantly evolving, and we want to make sure that our employees evolve with the company as well.
  • Spacious office in the beautiful factory area of Tampella. Sauna facilities at our office that can be freely used by our employees.
  • Laid-back work culture. Even though we work hard, we also know how to take it easy.

Location of the post: Tampere + remote work opportunities
Work begins: As soon as we find the right person
Working hours: Full-time
Application ends: As soon as we find the right person

Please explain why you would be a right fit for this position and send your application and CV to hr@worddive.com.